Ibeyi Spell31 Campaign
University of the Arts in collaboration with XL Recordings

In their collaborative unit at UAL, Abby and her team partnered with XL Recordings to create a campaign for Ibeyi’s album Spell31. The scope of the project was to create a campaign surrounding the world that Ibeyi created for Spell31. Working alongside Bibiana Walmsley and Kevin Streitcher, the team created a campaign called Over Dinner with Ibeyi, a video series where the sister duo would sit down at a table covered in items referenced in their album and talk through its siginificance. With this concept at it’s core, the team created a multi-part IRL dining event across London, special merch, a tiktok trend, and social media rollout. 

Concept Moodboard