Logo, Typography, Branded Assets, Brand Guidelines

Stix is a sexual wellness brand designed to get people products and information they need regarding their sexual health. They demystify and create access to safe sex through their range of products, such as morning-after pills, UTI tests, and vaginal wellness supplements. 

Real Talk is their sexual advice column, described as a best-friend-who’s-also-an-OBGYN. The design for the rebrand reflects this: professional but approachable, somewhere between timeless and trendy, and something that is distinctly different from Stix but still fits into its world. 

Real Talk with Stix

MA Thesis

For her final project during my masters program at University of the Arts London, Abby created Precious. Precious aims to create a decentralized archive of personal stories that people contribute to as they donate their clothes to charity shops. Through hand-made hang tag notebooks, it encourages individuals to share their personal stories that others can discover when they purchase the second-hand clothing item. This in turn creates a shift in our understanding of value under capitalism.

Through its visual manifestation, it tackles hyper-consumerism through hyper-femininity, emphasizing the power of soft data in an inherently hard data society. It draws on themes such as blockchain and narrative, preservation and heritage.

Precious: Sustainability Through Storytelling

Services

  • The big stuff. the little stuff, and everything in between when it comes to your brand! From the typography to the logo, to its voice and personality, I'll design the identity of your dream brand.

    Alongside this, I'll create a visual guide that outlines your brand direction for future application.

  • With this service, I'll develop and manage concepts, campaigns, and visual narratives that are engaging and specific to your brands personality and vision.

  • Make your project standout with memorable details! I'll design unique digital and print creative assets that align with the visual identity of your brand, event, or project.

Subscribe to my Substack, Dressings, a project that explores personal taste through fashion & dressing recipes.