Dressings Mag
Online publication
Concept, branding, and photography by Abby
Dressings Mag is a digital magazine that explores personal taste through fashion and dressing recipes. Conceptualized, photographed, and designed by Abby, each week an issue is sent out to subscribers on Substack.
Each issue of Dressings focuses on one or more individuals, highlighting either a) their go-to outfit or b) their favorite outfit, and a beloved dressing recipe. Abby visits their homes to photograph them in their favorite outfits, then accompany them on a shopping trip to gather ingredients for their signature dressing. They return to their kitchen to prepare the dressing together, all while engaging in candid conversations about their fashion, their lives, and the stories behind their recipes.
Dressings embodies many facets—it's an ode to stability in a world of change, an archive of cherished recipes and meaningful relationships, and a platform to explore the intersection of taste, heritage, and autonomy. It offers readers new recipes to try, admiration for the talents of those featured, and perhaps inspiration to reflect on their own personal style.