During her time at Heather Taylor Home, Abby created 360 campaigns for new product launches and designed print and digital content for marketing. The responsibilities she had throughout this time can be reflected in the brand’s seasonal catalogues. Her responsibilities included being on set for the seasonal campaign photoshoots and styling the new products on set, then taking those images and designing the layout, content, and advertisements for their campaign. One piece she conceptualized was a “What HTH Pattern Are You?” quiz. The next few pages outline the process, outcome, and social activations that Abby created for this catalogue.